EastWestTag
 
 

I am a socially motivated brand storyteller who enjoys approaching design through a methodological framework. I make work that’s clean, consistent, and communicative with a friendly disposition. LA raised, Philadelphia made.



I RECENTLY RECEIVED MY DESIGN MFA AND ACCEPTED A POSITION IN EXPERIENCE DESIGN AT THINK COMPANY.

 

Case Studies



Psoriassist

Health + Wellness App

Psoriassist is an app designed to help patients monitor, manage, and master their psoriatic disease. It does this through fully integrated task management and progress journaling that compiles complex data into an easy-to-understand dashboard that can be shared with the patients’ network of healthcare providers.

UI/UX DESIGN + BRANDING + SOCIAL IMPACT DESIGN

 
 
 


Dwell LA

Assimilative App + Wall Map

Dwell LA is a self-authored brand that manufactures wall maps designed to help new Los Angeles residents assimilate into their neighborhoods. Each decorative map is packaged with a coinciding app download. This app provides “Assimilation Tours” which gradually expose new Angelenos to surrounding neighborhoods, and eventually the entire city.

PRODUCT DESIGN + UI/UX DESIGN + SOCIAL IMPACT DESIGN

 

Intersect

Social Justice Retreat

Intersect is an educational retreat for college-aged students. This attendance kit combines comprehensive research and friendly, conversational visuals to communicate different forces joining together in a goal of mutual understanding.

BRANDING + UX DESIGN + SOCIAL IMPACT DESIGN

 
 
 


#BanishPHLth

Social Impact Campaign

#BanishPHLth is an anti-litter initiative based in Philadelphia. It aims to change the current narrative on civic pride by using bold, brash, “Philly Tawk,” and iconic cultural references to stress the importance of personal responsibility.


BRANDING + ADVERTISING + SOCIAL IMPACT DESIGN

CASE STUDIES

Coming Soon

 

Branches

Design Education

Branches by St. James School Makers is a social impact project that utilizes design education to help equip middle schoolers with real-world skills to sell their own product line. The brand story is told through a touch screen timeline showcased at pop-up sales.


UI/UX DESIGN + BRANDING + SOCIAL IMPACT DESIGN

Seeing Stars

Tarot Deck

The Seeing Stars tarot deck grants readers the ability to access inner wisdom with lessons presented through a star-studded lens. Dualistic themes presented in the context of our biggest idols’ lives provides readers with crucial insight to help achieve their dreams.


BRANDING + ILLUSTRATION + PACKAGING

Office Party!

Subscription Box

Office Party! subscription boxes encourage workplaces to celebrate novelty holidays that might be easily forgotten if not unknown. They provide a fun, economic solution for helping boost employee morale. “It’s the Little Things That Make a Day.”


PRODUCT DESIGN + BRANDING + SOCIAL IMPACT DESIGN

 
 
 

So. Much. Design.

If you like what you see, there’s plenty more where that came from. You’re welcome to explore additional professional projects on my Behance profile below.

 
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